C.W. McCall is the pseudonym of William Dale Fries, Jr. (born November 15, 1928 in Audubon, Iowa, U.S.). Biography In 1973, while working as creative director for an Omaha, Nebraska advertising firm, Bozell & Jacobs, Fries created a television campaign for the Metz Baking Company. The Clio Award-winning ads [LINK: 1974] [1] featured a truck driver named C.W. McCall, who was played by Dallas actor, Jim Finlayson. The commercial's success led to songs such as "Old Home Filler-Up an' Keep on a-Truckin' Café", "Wolf Creek Pass", and "Black Bear Road". Fries sang and wrote the lyrics, and Chip Davis, later of Mannheim Steamroller, wrote the music. McCall is best known for the 1976 #1 hit song "Convoy", which came at the peak of the CB fad in the United States. Far from a one-hit wonder, McCall first charged the song "Wolf Creek Pass", which hit #40 on the U.S. pop top 40 in 1975. At least two other so