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The I-SPY books are spotter's guides written for British children, and
particularly successful in the 1950s and 1960s.
The I-SPY Tribe was based on the I-SPY Books, some forty small volumes
that sold in hundreds of thousands. Each book covered a subject such as
I-SPY Cars, I-SPY on the Pavement, I-SPY Churches, I-SPY on a Train
Journey, etc. As children spotted objects such as coalhole covers, oak
trees, semaphore signals, fire engines, whelks, and so on, they recorded
the event in the relevant book, and gained points. Once the book was
complete, it could be sent to Big Chief I-SPY for a feather and order of
merit.
The company was supposedly run by a Red Indian chief called Big Chief
I-Spy. The original Big Chief I-Spy was Charles Warrell, a former
headmaster who created I-Spy towards the end of his working life. He
retired in 1956, but lived on until 1995 when he died at the age of 106.
After Warrell's re
