N-Ach (Need for Achievement) is a term introduced by David McClelland into the field of psychology, referring to an individual's desire for significant accomplishment, mastering of skills, control, or high standards. N-Ach is related to the difficulty of tasks people choose to undertake. Those with low N-Ach may choose very easy tasks, in order to minimise risk of failure, or highly difficult tasks, such that a failure would not be embarrassing. Those with high N-Ach tend to choose moderately difficult tasks, feeling that they are challenging, but within reach. People high in N-Ach are characterised by a tendency to seek challenges and a high degree of independence. Their most satisfying reward is the recognition of their achievements.Sources of high N-Ach include: · Parents who encouraged independence in childhood · Praise and rewards for success · Association of achievement with posit

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